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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Peter Boatwright ： ウィキペディア英語版 Peter Boatwright Peter Boatwright is an Associate Professor of Marketing at the Tepper School of Business at Carnegie Mellon University. He is co-author of ''The Design of Things to Come: How Ordinary People Create Extraordinary Products'' (co-authored with Jonathan Cagan and Craig M. Vogel) and ''Built to Love – Creating Products that Captivate Customers'' (co-authored with Jonathan Cagan), September 2010. Boatwright has an M. S. in Statistics from University of Wisconsin, and both his MBA and Ph.D are from University of Chicago’s Booth School of Business. Boatwright’s scholarly articles are published in leading research journals in the fields of marketing, statistics, and management. He consults with a variety of companies, from Fortune 100 to entrepreneurial start-ups, on product strategy, innovation and brand strategy. Professor Boatwright has developed new statistical methods and additional theories of consumer behavior, spanning qualitative and quantitative methodologies. His expertise and teaching focus is on new product marketing, consumer marketing, and marketing research methods. His formal approaches to opportunity identification and problem solving have been integrated into a diverse range of companies including International Truck/Navistar, Apple, P&G, Dormont Manufacturing, Bayer MaterialScience, Respironics, Nissan, MSA, Whirlpool, Lubrizol, Kennametal, Alcoa, RedZone Robotics, DesignAdvance Systems, New Balance, Industrial Scientific, and Giant Eagle. ==Books== * ''Built to Love: Creating Products that Captivate Customers'' Co-authored with Jonathan Cagan Berrett-Koehler Publishers, September 2010 (Reviews ) * ''The Design of Things to Come: How Ordinary People Create Extraordinary Products'' Co-authored with Craig M. Vogel and Jonathan Cagan Wharton School Publishing/Pearson Education, 2005, 231 pages. ( Excerpts ). (Review ). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Peter Boatwright」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.